1. Plan your web presence- Segmentation of the market. Who are your customers? By narrowing down who your customer base is you will be able to target those people with content and design that will appeal to them. Some basic information you should know is, if your customers are men or women, children, pet owners, homeowners, low-income, families, over 65, divorced, educated and the list goes on. It all depends on your business and what you offer.
2. Make design decisions- What do you want to convey to your target customer? Websites are a great way to get the word out about your business. Maybe you want people to know your hours, location, products and phone number; or you may want to sell an inventory online. You can utilize a shopping cart and set up online payments. There are a lot of different options we can add to your website; QR code, maps, polls, blogs, and pictures to name a few.
3. Optimize your site for search engines- A website that is top on the search engine is going to be seen by more people than one that is located at the bottom of the heap. Getting your website to the top is what we do.
4. Take your web site live- Once all the decisions are made and the content is carefully laid out it is time to launch the site live! We can help you get a custom URL that people will remember and use often.
Effective websites that reach your customer
5. Monitor the statistics to know who your customers are and where they come from. By knowing when and where most people are visiting your site you will be able to offer specials that appeal to those customers. The more you know about your customer, the better.
6. Keep you website up to date using promotions and content to drive visits to your site and drive your business to success. Outdated information is worse than no information at all, so it is important to stay current, update often so people have a reason to come to your site again and again. The more they visit your site, the more your business is on their minds. Whether you own a lawn service or a gift shop, people patronize the businesses they think of most often.
By keeping a current website with relevant information your customers want, your business will remain fresh in their minds and the first place they turn when they are in need of your services or products.
A website is a step toward making your business all it can be. Let me help you build your business one step at a time.